We're parents first. For us, it's important to provide safe environment for our kids to play, discover and prosper. Therefore our toys are following highest quality standards. All our toys are CE certified and tested by an internationally accredited laboratory to comply with EN71 toy safety regulations. 

All of our production, quality assurance and distribution is organised in European Union, a small, but beautiful country of Latvia. Our goal is to cooperate with local suppliers, utilise and train local skillset. We choose to invest in the surrounding community, not to chase the cheapest price and discard common ethics in China.

The people we work with are our greatest asset, we're a family business and value relationships higher than gold. It's reflected in our work ethics such as communication, labour and above-the-market pay scales for our team.

We're in complete control of all the process, from product design, to product testing at local kindergartens, to manufacturing, quality control and fulfilment.