About us

Welcome to Playroom Avenue – your happy place for eco-friendly, sustainable, and oh-so-fun toys that spark creativity and imagination. Here, play isn’t just something kids do – it’s the heart of everything. We believe in a magical world where toys are safe, beautiful, planet-friendly, and built to last.

We’ve carefully handpicked our collection of eco-friendly toys, natural toys, green toys, and ethical toys so you can feel good about what your little ones are playing with. Think responsibly sourced wood, organic fabrics, non-toxic paints, and recycled materials – all designed for joyful, safe, and screen-free play.

Why choose Playroom Avenue?
Eco-Friendly & Sustainable – From wooden blocks to recycled plastic playsets, our toys are built for durability, reducing waste and encouraging creative play that lasts for years.
Natural & Green – Bamboo, cotton, plant-based plastics... our toys let kids connect with nature while you say no to unnecessary synthetics.
Ethical & Fair – We team up with brands that care about people and the planet, supporting fair labor, local communities, and sustainable production.

At Playroom Avenue, we want every parent to feel confident that they’re choosing toys that nurture children and protect the planet.

So go ahead – shop our playful collection of toys, furniture, and more. Every piece is thoughtfully chosen to create inspiring, battery-free, imagination-fueled playrooms.

Follow along on Instagram @PlayroomAvenue for play ideas, eco-friendly living tips, and behind-the-scenes fun from our family to yours.

—Barbara, Dennis, Sebastian & Catarina

We believe in...

Play, the Way It Should Be
We believe in battery-free, screen-free play that lets imaginations soar. That’s why our toys are open-ended, beautifully designed, and encourage hours of creative fun. Like Maria Montessori said: “Play is the work of the child.” We’re here to help build the best work environment for that important job.

Quality Over Quantity
As a busy mom of two, I know time is precious – and flimsy toys that break or clutter your space are the worst. That’s why we do the hard work of curating only high-quality toys that last. Durable toys save money, reduce waste, and are the kind you can pass down, gift, or donate.

Safety First, Always
Nothing matters more than safety. From wooden toys to organic plush dolls, everything we carry meets strict European and American safety standards. You can shop with peace of mind knowing playtime is protected.

A note about the environment

Being eco-conscious isn’t just a trend here – it’s who we are.

Carbon Neutral Deliveries – Every order is carbon offset through Shopify’s sustainability fund, supporting projects that capture and reduce emissions.
Eco-Friendly Packaging – Kraft paper, compostable envelopes, recyclable tape – even reusing 90% of the packaging we receive (yep, especially the tricky plastic).
Sustainable Choices – By shopping with us, you’re joining a community that believes every purchase can make a positive impact on our planet.

We’re proud to stand for a greener future, one toy at a time.

Ready to discover toys that are fun, safe, and kind to the Earth? Explore our collection and bring the joy of eco-friendly play home today.